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EMILY GAME
ARTISAN DRINKS
BRANDING CAMPAIGN
The brief was to design a brand campaign to drive sales for the Artisan Drinks premium range in the UK and Australia.
Why blend in when you can stand out? The concept was to have three scenarios that illustrated ‘premium products’ in a mundane setting, to depict Artisan premium mixer standing out in bars and hotels among the boring usual mixers.
The three visions were: a helicopter parked in a car park, a lion on the London underground and a row of average terrace houses but with one covered in extravagant and bright flowers.
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